Pay Per click (PPC), also known as Cost Per Click, is a paid search internet marketing model used to direct traffic to websites whereby advertisers pay the publisher when the sponsored ad is clicked.


PPC advertising has an advantage over Cost Per Impression as it is able to measure the effectiveness of the advertisement. Clicks are a way to measure attention and interest.  


The goal of PPC advertising is to increase visibility to searchers who are looking specifically for what you have to offer. Careful keyword research, strategic bidding, and compelling ad copy is required just to get the click.


WillMAX can help you to achieve effective marketing with strong ROI using PPC advertising campaigns for businesses across various industries.